Dry Erase Boards Can Help You Tell and Sell
Sales presentations can be pretty dull. “Product A does this and that. Buy Product A.”
When you’re making a sales presentation, you should be telling a story.
People relate to stories, which is why we read novels and watch movies. Tell a story about how Product A changed someone’s life, and then you’ll have the attention of your audience. Tell a story about how Product A made someone a lot of money and you have their total focus!
Important: If you have any printed materials to hand out, try to wait until the end. Those can distract from your message.
Walt Disney said “Animation offers a medium of storytelling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world.”
Now, you may not be a trained animator, but when you use a visual aid like a dry-erase board, you can use color and your imagination to tell your story. Draw a picture of your product or of something to represent your service. It doesn’t have to be perfect, in fact a bad picture might lighten things up. Use colors, shapes and movement to build on your message as you speak. Find ways to convert your message into pictorial and imagery formats.
Ask your audience for assistance. See if they have ideas about other uses for what you’re selling. An interactive group makes the whole experience more enjoyable.
Reveal information as you talk through your presentation as opposed to present all the visual information at once. Retain control of a document or brochure by turning the pages as you speak, as opposed to handing the document to the buyer.
There are two things every person who gives presentations should carry with them:
- Whiteboard-in-a-Box: A self-stick adhesive dry erase surface that is ready anytime and anywhere to place on a flat surface. It can be cut to any size, it’s easily removed, and it won’t hurt a wall or table that it is adhered to.
- A set of “Attitude” dry erase markers. These markers are bold and bright, and they’re made in the USA. They last longer than the leading brands and they glide smoothly across the board. Easy to clean, too.
It’s a good idea to practice your sales presentation with friends before the actual event. This can reduce stress and help you feel 100% prepared.
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