Tips for Sales Presentations

Dry Erase Boards Can Help You Tell and Sell

Sales presentations can be pretty dull. “Product A does this and that. Buy Product A.”

When you’re making a sales presentation, you should be telling a story.

Business people clapping

People relate to stories, which is why we read novels and watch movies. Tell a story about how Product A changed someone’s life, and then you’ll have the attention of your audience. Tell a story about how Product A made someone a lot of money and you have their total focus!

Important: If you have any printed materials to hand out, try to wait until the end. Those can distract from your message.

Walt Disney said “Animation offers a medium of storytelling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world.”

Now, you may not be a trained animator, but when you use a visual aid like a dry-erase board, you can use color and your imagination to tell your story. Draw a picture of your product or of something to represent your service. It doesn’t have to be perfect, in fact a bad picture might lighten things up. Use colors, shapes and movement to build on your message as you speak. Find ways to convert your message into pictorial and imagery formats.

Ask your audience for assistance. See if they have ideas about other uses for what you’re selling. An interactive group makes the whole experience more enjoyable.

Reveal information as you talk through your presentation as opposed to present all the visual information at once. Retain control of a document or brochure by turning the pages as you speak, as opposed to handing the document to the buyer.

There are two things every person who gives presentations should carry with them:

  • Whiteboard-in-a-Box: A self-stick adhesive dry erase surface that is ready anytime and anywhere to place on a flat surface. It can be cut to any size, it’s easily removed, and it won’t hurt a wall or table that it is adhered to.
  • A set of “Attitude” dry erase markers. These markers are bold and bright, and they’re made in the USA. They last longer than the leading brands and they glide smoothly across the board. Easy to clean, too.

It’s a good idea to practice your sales presentation with friends before the actual event. This can reduce stress and help you feel 100% prepared.

You can order all our dry erase products by visiting www.godryerase.com

Using Dry Erase Markers in Your Presentation

A Whiteboard Display Can Compliment a PowerPoint Show

Presentation_Oct_24If you have ever created a PowerPoint presentation to display at an important meeting, you know that you go over it again and again to make sure it’s perfect. A polished performance can mean clinching the sale, winning a contract, or getting a big promotion so content is critical.

I have prepared dozens of PowerPoint shows and rehearsed the actual presentation in front of friends, a mirror, and once for my dog to make sure I didn’t leave anything out. Then, when the time came for the actual live performance, I realized I should have included this or that, or I should have used a different picture, or a fact pops into my head that would be perfect. Darn!

This is why we like to have as a compliment to any PowerPoint presentation, a whiteboard!

A whiteboard gives you the flexibility to break the monotony of clicking through slides and have some fun. You can even hand a marker to an audience member and ask them to get involved. Let’s say your presentation includes demographics who might be interested in the product you’re selling. You might follow up with your list by asking an audience member to come up and write some idea on the board.

Maybe you can use the whiteboard to write down suggestions from the audience for future discussions, or have some fun by drawing pictures. A whiteboard allows the presenter and the audience to express themselves in a creative way, and can turn a boring lecture into a memorable event.

Now, whiteboards aren’t always available, and even if you make prior arrangements there is no guarantee everything will be arranged as you wish. Whiteboard-in-a-Box is a self-stick adhesive whiteboard surface that unrolls to the size you need. It’s ready to go up on a wall pretty much anywhere you need it to, so you will always be prepared to express yourself.

GoDryErase.com also sells the best dry erase markers available. ATTITUDE markers come in wide and narrow styles and plenty of vivid colors. Visit our website to browse and buy today, so you’re ready to pull of the presentation everyone will be talking about!

$6000 for a Whiteboard? This one is Different

Today’s office is evolving fast. You rarely see a fax machine, and many offices have gone totally paperless.

jamboard-collaboration-560Computers are smaller and don’t require as much storage space because everything is “in the cloud.” More and more employees are working on tablets and smart phones rather than desktops, so the average office is leaner, cleaner, and more streamlined. Meetings are virtual much of the time, so colleagues and co-workers are all over the world looking at a shared screen.

But nothing can replace an in-person gathering of people when personal interaction is necessary to collaborate on a project, and this is where the whiteboard comes in.

Whiteboards have been a fixture in office conference rooms for years, and they’re great for creating and sharing ideas, posting results, and just being creative. There is something about that beautiful open white space that makes you want to pick up a red marker and just draw!

Now, technology is trying to improve on the whiteboard and Google has entered the arena with “Jamboard” a 55-inch screen that integrates with other Google apps like Google Docs to make the whiteboard better. The price: $6,000.

Microsoft also has introduced a digital whiteboard in different sizes and prices from $5,000 to $21,000.

We think a digital whiteboard is fine if you can afford it, but there are some drawbacks. For one thing, you can’t heft a big-screen whiteboard from room to room, and carrying it across town or on board a plane might prove to be a challenge.

We introduced Whiteboard-in-a-Box, a self stick dry erase roll.  You can cut it to any size you need, stick it to a wall or other flat surface, and then remove it. It’s also perfect for re-surfacing existing whiteboards instead of replacing them, which saves a lot of money!

Obviously Whiteboard-in-a-Box is significantly less expensive than the digital versions and that’s a very big consideration. Ordering is easy at www.godryerase.com or www.whiteboardinabox.com.

Using a Whiteboard to Enhance Your Presentations

whiteboard44Preparing for a big presentation is one of the most difficult work-related tasks some people will ever undertake. But it doesn’t have to be.

Here are a few tips:

  1. Know your subject. Whatever you are focusing on for your presentation, read as much as you can about it, and watch videos. You want to thoroughly understand the subject.
  2. Use a visual aid, like a whiteboard. A visual presentation helps put things into perspective for people who have poor listening or retention skills. Many people just need that visual outline in order to understand the subject matter.
  3. Rehearse. About 3 days before the presentation, do several practice performances. If you have a couple friends with spare time, do it in front of them. Then ask them if they understood it. If it’s a sales presentation, ask them if they were sold. Don’t be afraid of negative feedback, it’s better to get it during rehearsal than after the real presentation.

Now, you should be confident going into the real show.

Regarding using a whiteboard, they are great for developing an explanation, diagrams and simple headings, and for recording interaction with, and comments from, the audience during brainstorming sessions.

Remember that writing on a whiteboard takes time and that you will have to turn your back to the audience to do so. If using a whiteboard, you should ensure that your handwriting is legible, aligned horizontally, and is sufficiently large to be seen by all the audience.

Bear in mind that white background of a whiteboard can cause contrast problems for people with vision impairment.

Imagine this nightmare: You go to a client’s office to make your presentation and when you arrive you discover that there is no whiteboard! Egad! What to do?

Fortunately, you were smart enough to have a Whiteboard in a Box in the trunk of your car. You stick it to the wall, and you’re ready-to-go!

Visit www.whiteboardinabox to see the options for this amazing product.